Banner is a graphical web-advertising technique. The unit ideally measures 468 * 60 that is 468 pixels wide and 60 pixels long. Banner advertising is a rectangular ad that appears on all types of website pages. It varies in look, theme, and content. Banner is the main resource of Internet based marketing and offer global platform for placing and expressing your products or services. This designing component is somewhat alike to advertisements in a printed publication of any newspaper, diaries or magazine. But, banner advertising has ability to turn a simple reader into a potential user by conveying them to advertiser's website.
Depending on how it is used, a banner is either a graphic image that expresses the name or identity of a website and often banner is spread across the width of the Web page or is an advertising image. Advertisers sometimes calculate views, and the number of times a banner graphic image was downloaded over a period of time.
You can also use your banner as your webpage header (on top of our web page ). Your page banner will be the initial thing your users will see when they visit your website.