Search engine optimization is a technique which helps in increasing the rank and visibility of your website competing ahead of other million websites.
Different search engines have different algorithms to calculate relevancy and ranking., even though the basic principle of operation is same.SEO has become widely important these days to generate lead and business online.
Search engine optimization process
You need to know that what is a search engine optimization process, after developing a Web site and selecting the best hosting company, don't rush out and submit it to search engines immediately. A Web site manager would be wise to take a little time for optimisation of your web site for search engines.
Home page design optimization
Search Engine friendly design which have cleanness in design and Easy Navigation, along with relevant content and other search engine fundamentals included in it.
Title of web page
Title is probably the most significant part of your page as far as search engines are concerned. No search engine optimization process is complete until you've added your keyword to the <TITLE> tag.
Use of Meta tags
Meta tags are the additional pieces of information, which are, included into the "head" area of your web pages in the web pages HTML code. Meta information in this area is used to communicate information that a human visitor may not be concerned with but for browser and search engine spiders etc.
Some of the most important keywords
Meta Description Tag
The Meta description tag allows you to influence the description of your page in the crawlers that support the tag. Your description reflects then most important part of your web page.
Meta Keyword Tag
Identify primary keywords and consistently use them throughout your SEO efforts. The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. You should put all your targeted keywords that are relevant for your web page.
Meta Robots Tag
This meta tag lets you specify that a particular page should NOT be indexed by a search engine.
Body text optimization
Use of head tag
If you want specific terms to be more prominent then put them in title or heading tags, Search Engines priorities content in headings over content in paragraphs.
Have Relevant Content
The page also contains some keyword-rich body text. Preferably, your document should contain several occurrences of the keyword.
Make sure the main keyword/phrase for which you wish to rank well is featured prominently on your page.
Image Alt tag description
Image should contain its description in the alt attribute containing key word.
Have HTML links
Your web pages must contain a links in HTML format than images or else.
Web page URL
Search engine friendly URL's
Search engine friendly url's refer to the use of www.yourwebsitename.com/conatctus.htm instead of "www.yourwebsitename.com/index.php?id=12&page=contact" they are used because some search engines will not crawl pages containing '&' in the URL.
Web page url should contain targeted keyword in it.
Have a site map page
The sitemap is useful because it is only text links, which are the best element of a "good content" because they are 100% text and also create a solid basis of inter-links throughout your site, which increase your credibility automatically. You just provide the spiders with a direct route to all your pages from one point. Search engine needs easy way to get where they want and what they want in order to index each page fast and get them in the appropriate topic results pages.
Top 10 SEO Mistakes
1) Targeting the wrong keywords
This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.
2) Ignoring the Title tag
Leaving the <title> tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.
3) A Flash website without a html alternative
Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.
5) Lack of consistency and maintenance
Our friend Rob from Blackwood Productions often encounters clients, who believe that once you optimize a site, it is done forever. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.
6) Concentrating too much on meta tags
A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.
7) Using only Images for Headings
Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a style sheet or consider this approach: http://www.stopdesign.com/articles/replace_text.
8) Ignoring URLs
Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.
9) Backlink spamming
It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks. Here are some more information on The Importance of Backlinks.
10) Lack of keywords in the content
Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.